HIGHLIGHT STUDIO BRAND STORY

“My guideline is always to motivate people to act and to overwhelm repressed issues and emotions. I want people to deal with their most personal and deepest places and with the help of different processes they will be able to cleanse, discover, develop and change themselves.”

HIGHLIGHT STUDIO is a contemporary Israeli menswear brand founded in 2018 by designer Or Yair Bitton, who specializes in tailoring with a modern vision.

Bitton founded the brand out of his desire to give people confidence and support through fashion as a tool for self-expression and inner empowerment.

Bitton’s collections are very personal and deep, evoking emotion and memory and strive to develop internal and external dialogues.

The dialogues motivate action in the customers and viewers, encourage personal development processes and the healing processes of body and mind.

Or Yair Bitton acquired his professional training at Shenkar, school of design, in Tel Aviv, and developed his skills at the prestigious Central St. Martins School in London. After graduating, Bitton designed for several local brands and participated in prestigious international projects. He later began to develop his unique path and identity while focusing on menswear and perfecting his craft of custom-made tailoring. Bitton’s inspirations come from childhood memories and characters who shaped and influenced his life, and from the Israeli culture over the years. Further inspirations come from modern contemporary art that receive new interpretations as well as researching various spiritual and internal processes.